Trusted By
What Clients Say
Rob Ketterling
River Valley Church
Josh’s team clarified our voice and brand, creating alignment across every
campus.
Kent Ingle
Southeastern University
Their research helped us identify what resonated most with prospective students and fueled our growth
Scott Wilson
Oaks Church & Ready, Set, Grow
Their insights and strategic thinking quickly made them a trusted partner and our go-to team.
Resonance
is the moment when
truth, identity, and human need
align.
We believe most organizations don’t have a marketing problem—they have a clarity problem.
Resonance is a strategic growth and communications firm that helps organizations align their vision, culture, systems, and communication with the people they exist to serve. We combine audience research, organizational discovery, data analysis, and strategic execution to create stronger connections, lasting impact, and sustainable growth.
Every recommendation we make is grounded in evidence, not assumptions. To borrow a familiar phrase, we measure twice and cut once. Before we recommend a strategy or develop a solution, we invest the time to understand your organization, the people you serve, and the community around you. By combining demographic and psychographic research with organizational insight, we uncover the opportunities and obstacles that shape growth—ensuring every decision is informed by data, not guesswork.
Whether we’re building a brand, launching a campaign, designing a website, implementing a communication system, or leveraging AI, every solution is intentionally designed around your unique mission, audience, and goals. Because the best strategies aren’t copied—they’re discovered.
Who Are We
The strongest brands aren’t manufactured. They are revealed.
We Turn Vision
Into Reality
In physics, resonance occurs when two waves interact at the same frequency, amplifying one another to create a stronger, more powerful wave.
We believe human connection works the same way.
Organizations create resonance when their vision, culture, systems, and communication are aligned with one another—and with the real needs, values, and aspirations of the people they exist to serve.
That’s why lasting growth isn’t created by better marketing alone. It begins with clarity.
No matter how strong a brand is, how polished a website looks, or how successful a campaign may be, growth cannot be sustained without alignment.
The strongest brands aren’t manufactured. They are revealed.
When an organization’s identity, leadership, values, culture, and communication move together with consistency and purpose, people recognize something genuine.
Trust grows.
Connection deepens.
That’s where resonance begins.
Our role is to help organizations discover that clarity, create resonance, and amplify it—turning vision into reality.
Our Services
Neighborhood Navigator
Neighborhood Navigator is a demographic and psychographic analysis of the people you're called to serve.
Using thousands of data points, it identifies population trends, values, lifestyles, beliefs, and motivations to help you understand who your community is and where it is headed. The data is then used to develop your Key Personas—detailed profiles of the people you are most uniquely positioned to reach.
COMMUNICATIONS AUDIT
The Communications Audit is designed to help bring your vision to life by aligning your communication, culture, programming, and guest experience with the people you are called to serve.
Through a comprehensive analysis of your church and community, we identify opportunities for greater clarity, stronger connection, and sustainable growth. The result is a strategic roadmap with actionable recommendations to help you achieve your vision.
BRAND, Media & System Development
Bringing strategy to life through the creation, development, and implementation of the recommendations identified in the Communications Audit. This may include branding, websites, newsletters, contact management and email automation, video, podcasts, programming, social media, and other systems designed to help organizations communicate with greater clarity, alignment, and impact.
Promotion &
Media Management
Ongoing management and strategic consulting for social media campaigns, content creation, lead generation initiatives, website maintenance and optimization, and contact management. Services include audience engagement strategies, marketing automation, performance analysis, and ongoing recommendations to improve effectiveness. Designed to help organizations build stronger relationships, increase engagement, streamline operations, and create sustainable long-term growth.
20+
Years of
Experience
350+
Satisfied Clients
300m+
Lives Reached
Resonance brought our vision to life and built a growth strategy aligned with our values, culture, and community.
Ricky Spindler
Lead Pastor, Stonecreek Church
Stonecreek 2026 vs 2025
+449%
Social Media
Engagement
+34%
Weekend
Attendance
+38%
Newsletter
Reach
Built on Proven Platforms
The right strategy deserves the right tools. We help organizations select, implement, and optimize the platforms that power communication, engagement, and growth.
Josh Babyar is the founder of Resonance and co-founder of Form & Function, strategic growth and communications firms that have helped organizations accelerate growth through brand strategy, audience insight, and integrated marketing.
For more than two decades, Josh has worked with organizations ranging from Puma, Toyota, and Adidas to World Vision, Saddleback Church, and the Assemblies of God. Across every engagement, one pattern emerged: organizations grow when their vision, culture, systems, and communication align with the people they exist to serve.
That insight became the foundation of Resonance.
Today, Resonance helps churches uncover opportunities for growth by combining demographic and psychographic research, organizational discovery, and strategic execution to create greater clarity, stronger connections, and lasting impact.
Before founding Resonance, Josh served as Chief Operating Officer and Executive Publisher at RELEVANT Media Group, publisher of RELEVANT Magazine, where he led publishing, digital media, business development, and audience growth.
Our Founder
NEIGHBORHOOD NAVIGATOR
Discover What Makes Your Community Unique
The 2026 State of the Church Report examines the trends, challenges, and opportunities shaping the future of the Church in America. Drawing from national research and demographic data, it provides church leaders with practical insights to better understand and engage their communities and position their churches for sustainable growth.
Just Fill Out The Form Below